Tipping Point - Malcolm Gladwell

Another book that changed my life. For me, the section on Maven's was enlightening^1000. For everyone else, this makes good reading after Seth Godin's Ideavirus.

Malcolm explains how things happen. How worldwide epidemics occur, he looks at the small changes that can have enormous consequences. Well written, easy to follow and gripping - I read it in about 5 hours.

Unlike Seth's Ideavirus, this isn't exclusively focused on the business implications of the topic, but the social and wider-world implications. But it is of useful interest to those starting out, who need more understanding of how they can make something happen on a large scale with very little.

As I write this the Crazy Frog is at No 1 in the UK Music Singles chart. How did it get there when (as I understand it) no radio station is playing it? How on earth did they so brilliantly engineer this publicity - Chris Martin "Ring-a-ding-dinged" 3 times last Friday on TV. I don't know the answer, but I suspect the creators have an intuitive understanding of the contents of this book.